Device ID's & Everything You Need To Know
Digital Advertising is changing and one of the most commonly used tools by marketers to track the performance of ads on mobile devices — the device ID.
Device ID’s have come to play a pivotal role in our Digital Marketing/ Advertising landscape. The number of people with a mobile ID exceeds those with a fixed internet connection. There’s no doubt in our minds that trend is only going to intensify in the future.
At DRMZ, we pride ourselves on our data partners and our data capacities. While remaining ahead of the curve on data trends in 2023, and mobile advertising spend climbed a whopping 23% year after year in 2021 to $295 Billion, we are on-path to hit $350 billion this year as a nation. (source: prnewswire)
What Is A Device ID?
A device ID is a unique and anonymous identifier assigned to a device — like a smartphone, tablet or laptop.
This ID is not only used by developers but also advertisers to collect anonymous data about the performance of their ads and apps. Businesses use the device ID to better understand user behavior, gain feedback on ad engagement and make sure campaigns are optimized correctly …well at least that’s what we do.
Device ID Types
The IDFA is all-uppercase string of numbers and letters, that looks something like this — AB4321CD-E12-12FG-J123.
With the release of iOS 14.5, a device ID connected to an Apple device will only be accessible by an app if the user explicitly consents to tracking. If they opt out your data will remain hidden.
GAID is another type of strong of lowercase letters and numbers constructed using the same format as the IDFA. Who leads on the front of Device ID? APPLE! Google has been following Apple’s lead on the usage or restrictions of 3rd party access to each device’s GAID.
Key Takeaways
The world of Digital Advertising is forever evolving and changing. Working with an agency who understand how to utilize and manipulate data to add value to their ad partners should mean everything to your business. Tracking data through a mobile ID will become difficult as we enter a privacy-first world. Working with an agency like DRMZ who understands what that journey and roadmap is forecasting should allow the window of opportunity to continue. Although marketers are racing to quickly find an effective solution for high-conversion ad strategies, working with DRMZ will ensure that your ad revenue will continue to result in strong ROI through the use of cutting-edge programmatic ad technologies paired with impartial and ethical guidance.